HealthMark does not use its  administrative home office for any fitness sessions.  HealthMark personal training sessions are conducted at the client’s desired fitness venue.  This generally occurs at local public, private, or home gyms.  However, a session could be at a back yard swimming pool, corporate parking lot, or local running trail.

Current distribution of the service occurs through public or private fitness facilities.  This plan calls for a concentrated focus on the segment affiliated with a corporate-sponsored fitness facility.  This focus will increase the distribution or service occurrence at the corporate-sponsored site.

Obviously, HealthMark will need permission from the individual corporations in order to promote and perform its services at the corporate site.  Corporations seem to be comfortable with this service concept because HealthMark demonstrates a pristine safety record, has excellent insurance coverage, and requires all clients to sign a waiver indemnifying the corporation and/or affiliated fitness site.  Corporations see this arrangement as a win-win situation.  This situation allows the corporation to offer one more value added service without the associated overhead and management requirements.  A test survey sent to 20 medium and large corporations with a fitness site within a 30 mile radius of Tri-City showed a very favorable attitude towards this particular situation and HealthMark’s philosophy.  In addition, this survey indicated a belief that work related injuries and their associated costs might be able to be decreased as a result.

The targeted market will be penetrated in order of greatest revenue potential first.  HealthMark’s strategy initially aims at current corporate fitness facilities serving over 500 employees with no personal training service provider affiliations.  HealthMark will then aim at clients working for medium and large corporations in the initial stages of completion of their fitness facilities.